Stella di Mare

Stella Di Mare is a luxury vacation housing development on the island of Capri, Italy. It caters to upper class families who enjoy vacationing on the beach and want to invest in a home. Stella Di Mare means starfish or “star of the sea”. Classic Italian tiles and architecture were used for inspiration to emulate this idea. For the color choices I decided to go with blue to reflect the ocean and paired it with white for a clean sophisticated look that is reflected in the buildings. The shapes of the logo were used in various ways to create differing patterns for our packaging products. This creates visual interest while keeping the brand consistent The deliverables are things that are great for people who are on vacation.

The packaged items are wine glasses, wine, house keys, soap, towels, t-shirts, and cozies.

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